A few weeks ago while in the Hamptons, I stumbled across the opening of J. Crew’s newer sister brand Madewell 1937.
The store was a hip twist on the classic J.Crew look in their Newtown Street storefront. Designed to “complement” J. Crew’s already well-established consumer base, the store is filled with their signature ex-boyfriend jean, beaded, crocheted and splatter dyed tees, and hundreds of colorful soft scarves. With all but one of their Denim Bar jeans priced over $100, I’m not sure my allegiance will be switching just yet. I might splurge for a pair of their Heritage Heel Boots, $298, if they ever come up on eBay. I will give them snaps on the creative approach to their website, as I am in love with their ‘The Inside Scoop’ page. While J. Crew itself isn’t a global brand just yet, maybe Madewell 1937 will be their chance to try expanding into Europe and other markets. I’m sure they would love the super-skinny jeans and scrumptious scarves.
Over Memorial Day weekend, a team of Madewell employees passed out goodies promoting the new store. I managed to snag some, even though all the pre-made bags had been handed out.
They each had a small sunscreen wipe, a copy of the Madewell newspaper, printed exclusively for the East Hampton store, and a Madewell pin, giving you 15% off your first purchase! Definitely stop by and check it out on your next jaunt through the Hamptons.